I am a multi-talented fashion industry professional with equal parts writing and editing chops; a digital expert who can achieve tangible results; a creative leader who can conceptualize and deliver; an equal opportunity lover of high and low culture. I am still not over the nineties.
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Brand Work

On the brand side, I specialize in editorial direction, content strategy, social and voice & tone. I have done this for Hudson's Bay, Mejuri, Aldo, Holt Renfrew and more. Here are some highlights:

Hudson's Bay content

Hudson's Bay content

Editorial and creative direction for Hudson’s Bay’s lifestyle vertical, Hudson’s.

Hudson's Bay Spring Campaign

Hudson's Bay Spring Campaign

Content and social direction for Hudson’s Bay’s Spring 2025 campaign.

Sperry x Colour Company Plus

Sperry x Colour Company Plus

Copy direction for Sperry’s collaboration with Colour Plus Company [See online]

Hudson's Bay Copy

Hudson's Bay Copy

Copy direction for Hudson’s Bay beauty pillar refresh.

Video Series - Mejuri

Hosting for Mejuri’s YouTube channel.

Pangaia Nettle Denim Campaign

Pangaia Nettle Denim Campaign

Copy direction for Pangaia’s Nettle Denim campaign.

Capsule 98 x Pandora

Capsule 98 x Pandora

Editorial and creative direction for Capsule 98’s collaboration with Pandora.