On the brand side, I specialize in content strategy, social direction and voice & tone. I have done this for Hudson's Bay, Mejuri, Aldo, Holt Renfrew and more. Here are some highlights:
I developed the voice and tone for Hudson's Bay's refresh of its beauty pillar, inclusive of a storytelling approach on various owned and paid channels.
I hosted a series of videos for Mejuri’s YouTube channel, ranging from cheeky how-tos to styling suggestions.
As the editorial director of Hudson's, I helped commission Canadian 2SLGBTQIA+ photographers to exhibit their work in the windows of Hudson's Bay's flagship stores for the exhibit, "Portraits of Pride."
I wrote the script for Pangaia’s Nettle Denim campaign video, which explained the game-changing fabric's benefits in quirky, fun fashion.
I collaborated with Pandora to produce a custom creative to celebrate the 20th anniversary of its “Moments” jewellery collection.
I wrote directional Holiday 2024 copy for owned Sperry assets.
