
Brand Work
On the brand side, I specialize in editorial direction, content strategy, social and voice & tone. I have done this for Hudson's Bay, Mejuri, Aldo, Holt Renfrew and more. Here are some highlights:

Hudson's Bay content
Editorial and creative direction for Hudson’s Bay’s lifestyle vertical, Hudson’s.

Hudson's Bay Spring Campaign
Content and social direction for Hudson’s Bay’s Spring 2025 campaign.

Sperry x Colour Company Plus
Copy direction for Sperry’s collaboration with Colour Plus Company [See online]

Hudson's Bay Copy
Copy direction for Hudson’s Bay beauty pillar refresh.

Video Series - Mejuri
Hosting for Mejuri’s YouTube channel.

Pangaia Nettle Denim Campaign
Copy direction for Pangaia’s Nettle Denim campaign.

Capsule 98 x Pandora
Editorial and creative direction for Capsule 98’s collaboration with Pandora.