Photography by Saty + Pratha
Hi! I’m Randi and I’m a fashion editor turned content queen. On the editorial side, I write about a wide variety of topics, including fashion, art, pop culture and lifestyle—sometimes self deprecatingly, other times seriously. On the brand side, I lead voice and tone, content strategy and social media direction, crafting meaningful narratives across omnichannel platforms. I currently do this full-time for Hudsons’s Bay.
I am the founder of Capsule98.com, a website dedicated to the formative objects, places and experiences that shape who we are. It’s all nostalgia, all the time, and the latest iteration of my Instagram and Podcast of the same name, which all began when I found a time capsule I’d made at the age of 13 in 1998.
I wrote Toronto Makes, a book that tells the stories of 50+ of the city's finest makers, from ceramicists to artisanal chocolatiers, through written word and photography (Sept 2019, Figure 1 Publishing).
My work can be seen in publications such as ELLE, The Globe and Mail, The Cut, Buzzfeed, Canadian Art, Vogue.com and S/ Magazine. I have also worked with brands such as Chanel, Holt Renfrew, Aldo and Starbucks in a consulting, strategy and copywriting capacity.
Previously, I was the Digital Director at FASHION Magazine, where I led both print and digital teams through an integrated editorial strategy. In my five years at the magazine, I travelled to fancy locales in pursuit of celebrity and designer interviews, squashed social media records and managed to win four consecutive awards for best website at the P&G Fashion and Beauty Awards. Oh, and I covered fashion week too, which is always less glamorous than you think.
My full CV is available upon request. You can contact me through the form below, or directly at randibergman@gmail.com.